Striking the right balance with visual communications in the built environment is tricky. Sometimes you want brand messages to be expressed in subtle, metaphoric ways through lighting or interior material finishes. And sometimes, you want a space to scream an unmistakable message at the top of its lungs. Dyer Brown will help you find that balance and keep your brand’s messaging hierarchy intact as it transitions through both physical spaces and your digital real estate.
Dyer Brown worked with The Davis Companies on the repositioning of 88 Black Falcon – a former World War II-era military facility located in Boston’s Seaport District. Inspired by the building’s history and maritime roots, the 376,000 SF complex has been reimagined with industrial finishes and a refreshed identity.